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Boston College, Under Armour Extend Long-Term Partnership

We must protect this house ... for another decade.

Grant Halverson/Getty Images

On Thursday, Boston College and Under Armour, Inc. announced a 10-year partnership extension that designates Under Armour as the official outfitter of its varsity intercollegiate athletic programs.

"Boston College has a rich athletic and academic tradition and we are honored to extend our partnership for the next decade," said Nick Carparelli, Senior Director of College Sports, Under Armour. "Their beautiful campus, storied history, and representation of the die-hard sports fans of Boston provide Under Armour with a great platform to elevate our brand while bringing state-of-the-art design and innovation to the Boston College student-athletes, athletic department and entire Boston community for years to come."

"This is an unprecedented agreement for Boston College Athletics," BC Director of Athletics Brad Bates said. "The UA brand has become synonymous with innovation, excellence and excitement. We are very appreciative to Kevin Plank and his team for our extraordinary partnership and their commitment to our program and student-athletes."

BC and Under Armour were coming up on the five year mark of their original six-year, multimillion dollar agreement. With the original agreement set to expire in a little over a year, it makes sense that the two are locking in a contract extension now. The original deal between BC and Under Armour, announced in December 2009, went into effect in July 2010. This extension will lock UA in for the next decade -- presumably through the 2023-24 athletic season.

Boston College and Notre Dame remain the only ACC programs tied to the Baltimore-based apparel company following Maryland's move to the Big Ten. Nine of the 15 athletics departments in the conference are sponsored by Nike, three by adidas and one by Russell Athletic. The University of Miami just announced a 12-year deal with adidas and will be making the switch from Nike this coming season.

New Guy will have more reactions and analysis to today's news early next week, but right now, how are you feeling about the BC-Under Armour partnership? Love the unis and apparel options? Or left wanting a bit more?