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Submit Your Questions On Boston College Sports Ticketing & Marketing For JM Caparro

Associate AD JM Caparro will be answering questions from BC Interruption

Gasson Hall

Last fall, Boston College hired J.M. Caparro as Associate Athletic Director for External Affairs in an effort to re-vamp and boost ticketing, marketing and fan engagement. Caparro previously worked as Vice President of Ticket Sales & Service for the Brooklyn Nets, and was cited by Brad Bates for his experience and creativity when hired by BC last year.

It’s not an easy job right now: a combination of historically poor performance by the football and men’s basketball teams, plus a general decline in ticket sales at live sporting events across the nation, makes connecting with fans and boosting sales a taller order.

Caparro was kind enough to agree to answer questions from BC Interruption and its readers about all things under his purview: ticket sales, marketing, fan engagement, and communications.

If you have questions about either customer service for current BC ticket-holders, or what BC’s doing to attract new fans, email your questions to and we’ll ask J.M. Try to submit your questions by the end of the day on Wednesday, July 20.

We’ll be posting an article with the responses next week.