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The Atlantic Coast Conference Has A New Look

Meet the new ACC logo. Same as the old ACC logo.

The Atlantic Coast Conference launched its new brand on Thursday. The new mark "reflects the ACC's future while maintaining a strong sense of the league's proud heritage and tradition." Meet the new ACC logo. Same as the old ACC logo.

"The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential," Commissioner John Swofford said. "The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league's history and rich tradition."

I don't know about you, but there's nothing like three letters set to a new font that screams a rich "history and tradition."

"With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand," Swofford said. "We feel that it well represents the high standard and values the ACC has held for more than 61 years."

Also seems like a natural time to, I don't know, revise and/or scrap the conference's divisional alignment in football and baseball. Logo font change though ... VERY important.