The Boston College football coaching staff's new mantra has gone mainstream, as ESPN Boston's Jack McCluskey asked Addazio to explain to the rest of the college football world just what, exactly, it means to #BeADude.
"That's his [Defensive Coordinator Don Brown] saying all the time, be a dude," Addazio said. "And what being a dude is is being a baller. You know? Just being a real baller. Just being a dude.
"Be great. Be a baller. Be great at what you are. Just don't be average."
"It just resonated with our team, you know what I mean?" Addazio said. "It just started kinda, 'Hey, be a dude, man. Be a dude.' And then we got going with recruiting and it kinda really caught on."
Not only has the new coaching staff taken to Twitter to promote the Eagles football program, they've also taken to Vine, a new mobile social media app for video, to promote the team's mantra. Here's Coach Addazio giving an example of a dude.
And here's the coaching staff getting amped about summer camp, via a Vine from Boston College's offensive line coach Justin Frye.
$20 to the first person to turn Coach Brown saying "Be a dude" into an animated .GIF.
Is this kinda cheesy? Sure. Can the team's new mantra be turned into #BeADud by dropping the last letter? You bet. But as far as I'm concerned, these guys can do whatever they want so long as they keep reeling in Dudes and assembling a top 25 recruiting class.
One thing is for certain: the new staff's energy and enthusiasm for the program is contagious. Admit it. You're having fun, aren't you? Who knew following a college football program could be so much fun?