Now you have to estimate the value of the unsold seat. BC has done extensive discounting the past few years, so a fair number is probably under the face value of the ticket. But there is revenue value in getting someone on campus. Those people eat and spend money. So, say that the average value of an attendee is $15. Now assuming six home games, the lost revenue due to Spaz is $380,430.00 (4,227 unsold tickets x $15 x six home games)