Interesting read regarding the BCS bowls' abuse of tax code. HT FTRS
Three months after FedEx dropped their sponsorship with the Orange Bowl, it looks like Discover will be the new title sponsor of the home of the ACC Champion. A deal is close per CNBC's Darren Rovell.
ESPN and Hershey's are close to a deal to sponsor the Orange Bowl with its Reese's brand. The deal would be a four year deal worth just under $20 million a year.
My only question now is do they go with Reese's Pieces or Peanut Butter Cups?