Three months after FedEx dropped their sponsorship with the Orange Bowl, it looks like Discover will be the new title sponsor of the home of the ACC Champion. A deal is close per CNBC's Darren Rovell.
ESPN and Hershey's are close to a deal to sponsor the Orange Bowl with its Reese's brand. The deal would be a four year deal worth just under $20 million a year.
My only question now is do they go with Reese's Pieces or Peanut Butter Cups?
