ESPN outbids Fox for the broadcast rights to ACC football and basketball. The deal is reportedly worth $155 million a year for 12 years, or roughly $1.86 billion. The deal would go into effect for the 2011-12 season.
Your initial thoughts?
ESPN and Hershey's are close to a deal to sponsor the Orange Bowl with its Reese's brand. The deal would be a four year deal worth just under $20 million a year.
My only question now is do they go with Reese's Pieces or Peanut Butter Cups?
