Sterling Cooper Starring The BC Athletics Department

If you aren't watching Mad Men, you are missing out. I'll man up and admit I wasn't on the Mad Men bandwagon when it first game out, but I recently caught up on the first three seasons on Netflix and am pumped for the Season 4 premiere tonight at 10 PM ET on AMC.

Tonight's Season 4 premiere got me thinking. What if Sterling Cooper Draper Pryce was run by the BC athletics department? The ad agency of GDF Spaz York Donahue?

Bert Cooper, played by GDF 

The founder (Athletic Director) of Sterling Cooper. He leaves the day-to-day running of the firm to Spaziani, Donohue and York, but is keenly aware of the firm's operations. Among his eccentricities, Bert frequently walks through the offices in his socks and intensely dislikes BMW of Peabody and Under Armour (an oddity for the time, especially considering both are corporate sponsors of Boston College athletics).

Don Draper, played by Jerry York

Former creative director and junior partner of Sterling Cooper Advertising Agency and now a partner of Sterling Cooper Draper Pryce, he is the series' main character. His past is shadowy (Bowling Green 1979-1994), but he has achieved a significant level success at Boston College coaching their men's ice hockey program. 

Roger Sterling, Jr., played by Spaz

One of the two senior coaches of Sterling Cooper, and formerly a good friend of Tom O'Brien. It feels like he founded the school's athletic program with Gene DeFilippo, since he's been there so long. 

Lane Pryce, played by Steve Donahue

The newest partner at the firm, he first appears in the first episode of 2010-11. His role so far has been a strict taskmaster to bring winning back to BC men's basketball. Pryce is warming to Boston College culture, and foresees some form of cultural and societal changes in his observations on ACC basketball. When his three top players at Cornell all graduated, he realized he has become expendable, and negotiates to become a founding partner in the new agency alongside Don Draper, Bert Cooper, and Roger Sterling, Jr.

Duck Phillips, played by Tom O'Brien 

Former partner at Sterling Cooper. He previously worked at Virginia under George Welsh, before joining Sterling Cooper. A tough, driven disciplinarian, he often clashed with Bert Cooper. Duck helped engineer the sale of Boston College to the ACC that was seeking a foothold in the Boston TV market. After being absent for two seasons, it is revealed that TOB now works at N.C. State, another ACC football program. TOB tries to poach BC's talent (Derrick Knight's cousin and John Lougherty).

Graphics courtesy of AMC's Mad Men Yourself.