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Around SBN: Troubled Yankees Join Troubled Red Sox In Last Place

ESPN and Hershey's are close to a deal to sponsor the Orange Bowl with its Reese's brand. The deal would be a four year deal worth just under $20 million a year.

My only question now is do they go with Reese's Pieces or Peanut Butter Cups?

about 2 years ago Bci_reasonably_small_tiny Brian Favat 11 comments 0 recs  | 

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Question

If FedEx was willing to pony up the $20million for just the Orange Bowl but ESPN said “no, you have to buy a whole season” BUT now ESPN is taking roughly the same cash is this a sign that:

1-FedEx just wanted out
OR
2-ESPN’s attempt to strong arm upwards of $30million for a season deal isn’t working.

http://inthebleachers.net

by InTheBleachers on May 11, 2010 10:11 AM EDT via mobile reply actions  

A little bit of 1, a little bit of 2, I think. I don’t think FedEx was seeing the return from the Orange Bowl (don’t think this is related to poor Orange Bowl ratings but could be) and wanted out.

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by Brian Favat on May 11, 2010 10:23 AM EDT up reply actions  

Don't forget ...

Reese’s Peanut Butter Cups Easter Bunnies. Those were the best. Takes me back.

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by Brian Favat on May 11, 2010 10:23 AM EDT reply actions  

So awesome.. and I love the Christmas Tree version they have at Christmas time.

by pjvedder on May 13, 2010 9:38 AM EDT up reply actions  

In order of awesomeness

I gotta go with:

1) Peanut butter cups (the first to disappear from Halloween candy bags)
2) Easter eggs
3) Easter bunnies
4) Christmas trees

BC Interruption, SBN's Boston College Eagles blog

by Brian Favat on May 13, 2010 11:53 AM EDT via mobile up reply actions  

Cadbury Eggs

Those be the bomb.com

yes i just said that

by BCRaj on May 11, 2010 12:58 PM EDT reply actions  

Would be epic, but I highly doubt Friedgen lasts that long in College Park.

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by Brian Favat on May 13, 2010 11:54 AM EDT via mobile up reply actions  

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